Kit Kat's new U.S. logo, designed by Sterling Brands, features bulkier, straighter letters with a dark drop shadow that exude an energetic and clean aesthetic, much like a loud snap. The rebrand aims to enhance the brand's iconic 'break' while maintaining the familiar shape and size of the packaging, offering a cleaner and somewhat retro look. This redesign comes as Hershey seeks to boost candy sales amidst consumer cutbacks on discretionary spending.
Thursday, August 22, 2024